Kymberlee Jay, the dancer and entrepreneur behind SuperBad Events and Serious About Street Dance has launched the UK’s first dedicated street dance talent agency.

SuperBad Talent is an artist management agency dedicated to representing street dance performers which opened in London ahead of the annual Serious About Street Dance showcase.

“As a performer, choreographer and presenter, and having been around the industry for years, I had always been frustrated by the quality of management around street dance, so decided to fill the gap,” said Kymberlee Jay, managing director at SuperBad Talent. “SuperBad can provide a diverse range of professional, performance-ready companies and performers.”

SuperBad Talent intends to represent artists that specialise in all styles within the street dance genre. The dance agency will supply artists for performances and appearances at corporate and private events, as well as for media and entertainment industry bookings across Europe. These will include film, commercial television, theatre, music videos, live stage performances and print.

Kymberlee Jay continued: “The street dance industry has matured to a stage where it’s ready for a credible, grown-up business like SuperBad.”

Representing both groups and individual dancers, SuperBad Talent will provide performance-ready dance sets and uniquely themed pieces. The agency also offers full-service event production.

Names represented by SuperBad Talent agency include Flawless, Got to Dance finalist Turbo, world hip-hop champions Plague and the winners of Incroyable Talent (the French equivalent of Britain’s Got Talent), B-Boy Junior and Salah. There are also an extensive number of highly-skilled street dance performance companies signed to the agency, including waacking group The Waacktitioners, b-boy crew Soul Mavericks and hybrid comedy and street dance act XYZ.

Kymberlee Jay is a street dance entrepreneur and the UK’s first professional plus size commercial dancer. She has worked with Madonna, Cheryl Cole and Kele Le Roc and is a long-term Nike sponsored athlete and has a particular interest in making dance accessible for young and disadvantaged people.

John Holborow and Andy Annett are the two other founding directors of SuperBad Talent: John Holborow is a leading music executive whose work includes managing director of Beggars Group and general manager of RCA Records, part of Sony; Andy is an entrepreneur and consultant to creative businesses who co-founded the agency Liquid Communications in 1999 which was sold to marketing and communication agency Engine. He has worked internationally at advertising agencies including Engine (as chairman of Woo), managing director of 141 London and regional managing director of 141 Bates Asia, now working as a consultant and non-executive director for a range of creative businesses.

SuperBad Talent has also employed Zuri Amma as head agent, who will be managing the business day-to-day, and who had previously been managing Kymberlee.

Under the umbrella brand SuperBad is SuperBad Events, which produces regional and national street dance battles, workshops, showcases, events and tours.