Lucozade has pulled its Lucozade Witness My Revival advert off YouTube because of too many negative and racist comments.
The 30 second TV spot, which also featured a widespread billboard campaign from March 2012, featured Dickson Mbi who had worked with choreographer Russell Maliphant, an associate artists at Sadler’s Wells Theatre in London, as the creative director.
It is claimed the advert was removed from Lucozade’s YouTube channel after it is reported users were posting too many racist and hateful comments underneath it.
Though comments can be disabled on YouTube the video has been deleted. Re-uploaded videos to the Witness My Revival advert were also unavailable on YouTube when searched for, however, the advert still exists on other video networks such as Vimeo and Dailymotion and can be viewed below.
Video: Lucozade Witness My Revival
Dickson Mbi is a professional dancer specialising in popping who worked with Russell Maliphant on The Rodin Project, a dance theatre show inspired by French sculptor August Rodin, after being spotted performing at Sadler’s Wells.
Lucozade was asked comment and to verify the claim.
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Lucozade: Witness My Revival credits
Agency: Grey, London
Sound design and mix: Raja Sehgal and Munzie Thind
Dancer: Dickson Mbi [incorrectly credited] from Sadlers Well’s
Director: Nick Thornton-Jones , Warren Du Preez
Creative director: Jay Marlow
Agency producer: Jessica Price
Production company: Stink, London
Production company producer: Fran Thompson
Editing house: Trim Editing, London
Editor: Julia Knight
Video post production: Prime Focus, London