The dance app available using the TiVo remote control will allow viewers to watch dance content on demand on their television.
Video: Living the Dream Dance App on Virgin Media’s TiVo
“We’re really excited about launching our very own app and reaching hundreds of thousands of Virgin Media customers,” said Zoe Jackson, managing director of Living The Dream Company on the Virgin blog. “As well as providing great entertainment, our dedicated TiVo app is a great way to get more people off the sofa and dancing in their living rooms, whether they’re keen dancers or simply looking for a way to keep fit, there’s something for everyone.”
On demand videos available through the Living The Dream TiVo app include dance performances, videos of workshops and interviews with leading dancers and choreographers including Flawless, Chris and Wes, Boy Blue Entertainment, Alleviate, Unity UK, Abyss and Masters of Motion.
Aleks Habdank, director of digital entertainment at Virgin Media added: “We’re extremely proud of the success of our Virgin Media Pioneers community and it’s been a pleasure working with Zoe to develop this app. The flexibility of our TiVo service allows us to champion the creative industries, giving them the platform to reach hundreds of thousands of living rooms across the UK”
Zoe was was selected by Richard Branson in 2011 to help him with his Control Shift campaign, and was instrumental in persuading the Government to introduce the Youth Enterprise Scheme to support the next generation of entrepreneurs.
The Virgin Media TiVo app launches today, Wednesday 13 June 2012.