In the adverts Lil Buck dances his signature style of Memphis jooking for short online videos to promote Gap’s lived-in slim khaki range.
Video: Lil Buck Denim Moves You – Gap Be Bright Fall 2012
The new GAP Autumn 2012 Icons Redefined season promotions also include modelling by Scott and Seth Avett (the Avett Brothers) from North Carolina, Californian singer and songwriter Nicki Bluhm, musicians Lia Ices, Kaki King and Yuan Yuan Tan of San Francisco Ballet.
Lil Buck also recently starred in two online videos for lifestyle website Nowness.com directed by filmmaker-photographer Jake Sutton to the track Liquorice by Azealia Banks inside a giant revolving cube.
“I liked the idea of an internal space where you don’t really have any point of reference. It’s a natural way of doing special effects,” Sutton told Nowness.
In the second film, Black Swan choreographer Benjamin Millepied filmed Lil Buck jooking to a classical soundtrack on the streets of LA.
Lil Buck (Charles Riley) is an American dancer from Memphis, Tennessee in America who dances jooking, a street dance based on gangster walking. He is currently a dancer on Madonna’s MDNA world tour.