Hip hop education company B-Better has unveiled its Everyday People campaign aiming to engage and empower 12 regular people in different disciplines of hip hop over the course of a year.

“It’s apparent that B-Better has long been referred to as a ‘dance company’, ‘dance school’, ‘hip hop dance school’ and a number of other things sounding similar,” Damien Anyasi, founder of B-Better, commented on the company blog. “What many people hadn’t noticed is that we have always embraced the hip hop culture as a whole.”

Each month the 12 apprentices B-Better has taken on board studying the areas of b-boying, graffiti, beatbox, MCing, and DJing will be set a challenge to overcome which will be decided by B-Better, their assigned mentor or the general public, culminating in monthly video interviews with the apprentices and mentors to represent the ‘real’ side of hip hop not shown on TV.

Video: B-Better introduces Everyday People (YouTube)

New followers can follow, engage and influence the outcome of the apprentice’s challenges on Facebook and Twitter with the hashtag #EverydayPeople.

B-Better is a hip hop education company based in the UK seeking to educate and empower the general public through classes, workshops and events through self-expression.